Many wealth and asset managers have launched social media accounts in the past decade, but often the results have not been compelling. Overall, social media initiatives seem to be stuck in a rut. In this CutterCast Panel Discussion we challenge existing strategies and explore some of the ways firms can re-energize their social media efforts through brand channels, spokesperson accounts, and employee accounts. Attendees hear firsthand how peers are revitalizing their social media programs, including the strategies, tactics, and tools they are using.
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