Anna Schneider
Senior Research Analyst
Anna Schneider researches and analyzes market data, conceptualizes and writes research reports, and presents research to relevant networks in international settings. Anna is focused on researching the Asian wealth management landscape. She is especially focused on the China’s financial services sector, including how it is impacted by disruptive technological, economic, legal, and regulatory developments, and the related implications for wealth management industries worldwide. Anna holds a double master’s degree in Chinese-European economic and business studies from the Southwestern University of Finance and Economics in Chengdu, China, and the Berlin School of Economics and Law in Germany. She also holds a bachelor’s degree in Asian studies and management from the University of Applied Sciences in Constance, Germany. Anna is fluent in English and holds an Advanced Certificate HSK 6 in Chinese. Her native language is German.
Recent research assignments and publications include the following:
- Wealth Management in Asia
- Mobile Apps for Wealth Management Benchmarking
- Thinking Beyond the Crisis: Developing a Strategic Approach to Mobile Communication
- I, Advisor: Implementing AI Throughout the Client Journey
- Mobile Trading on the Rise - Background, Trends, and Relevance for Wealth Managers
This research aims to take a differentiated look at the Chinese and Hong Kong wealth management markets, discuss the market environment and recent developments, and outline the “culture of wealth,” i.e., client preferences, requirements, and expectations distinct to this region.
China’s wealth market is not only highly promising but also very risky. In the past, the country’s financial services sector was considered the “Wild West” by non-domestic companies. Today, more stringent regulation of product distribution, reporting standards, and governance structures promises a more stable and sustainable framework for growth.
Moreover, market entry is made even more complex due to the factor of culture. Chinese HNWIs have very different backgrounds and demands than their North American and European counterparts. As a result, many foreign firms choose to seek partnerships instead of direct market entry, either through the route of joint ventures with Chinese banks’ wealth management units or via strategic cooperation in educational initiatives or product development.