Silver Surfers in Wealth Management - A Survey of Digital Attitudes and Behavior in Five Key Markets

Silver surfers (digital users aged 55 and older) are usually thought of as reluctant or unequipped to adapt to new technology in investing and banking. This report profiles the silver surfers’ investment behavior and identifies their preferred devices, communication channels, and mobile app features for financial matters. It also analyzes silver surfers’ awareness of and openness toward robo-advisors, as well as the main features they expect from them.

Digital wealth management services tailored to HNWIs aged 55 and older offer significant opportunities for wealth managers to stand out and win over this investor segment. This data-driven report identifies the similarities and differences in attitudes of silver surfers compared to younger generation HNWIs when it comes to using digital tools in their investment journey and in communicating with their financial advisor.

This report provides strategic and practical advice on how wealth managers can employ the right digital tools and channels to reach this highly important client segment. The research is based on a panel survey conducted in five key wealth management hubs, the US, the UK, France, Germany, and Switzerland, and it addresses the digital needs and preferences of 1,000 affluent and high-net-worth individuals.