Report Aug 10, 2020

Lights, Camera, Action: Performance Measurement and Attribution 2020

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This report highlights the Performance Measurement and Attribution (PMA) research currently underway for publication later this year. We introduce how the PMA vendor landscape has changed and what makes PMA challenging.

There will be more content coming later this year with member practices and assessments of PMA systems, but for now, like a good movie trailer, we hope these early findings has you wanting more. Get your popcorn ready, and stay tuned for the full PMA research report later this year.

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