GAFA: Google, Amazon, Facebook, Apple: A Threat for Wealth Management

With their global reach, unique service models, and targeted consumer data banks, BigTech providers such as Google, Amazon, Facebook, and Apple (collectively known as GAFA) could transform the financial services market – and although it is early days, many of these firms look to be taking their first tentative steps over the threshold.

So when can we expect GAFA or similar BigTech firms to formally enter the digital wealth management space? In this report we identify, explore, and order the current strategies and future prospects for the big four.