CutterCast: Marketing Benchmarking Survey Results

The marketing world continues to change. The newest disruption, generative AI, will forever change how marketers connect with audiences. Our recent survey inquired about how firms are using generative AI and asked many other questions. In this CutterCast, we share key trends and takeaways from our Asset Management Marketing Benchmarking survey with a focus on strategy, content, channels, and operations. Since this is the third Marketing Benchmarking survey, we are able to reflect on how industry marketing has adapted over the last 5+ years.