CutterCast: Marketing Benchmarking Survey Results
Feb 15 Thu · 2024 10:30am - 11:30am EST


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Event Summary

The marketing world continues to change. The newest disruption, generative AI, will forever change how marketers connect with audiences. Our recent survey inquired about how firms are using generative AI and asked many other questions. In this CutterCast, we share key trends and takeaways from our Asset Management Marketing Benchmarking survey with a focus on strategy, content, channels, and operations. Since this is the third Marketing Benchmarking survey, we are able to reflect on how industry marketing has adapted over the last 5+ years.



John Refford

Managing Director

Onawa Promise Lacewell, PhD

Director, Consulting

Whether developing operational strategies that drive meaningful value, or evaluating, selecting, and implementing systems, Cutter is here to help.