Report Aug 24, 2026

From Measurement to Insights: The Evolution of Performance Measurement and Attribution

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Performance measurement and attribution (PMA) is evolving from a reporting function into a strategic capability. This report examines the trends reshaping PMA, including private markets, real-time analytics, AI, data architecture, and integrated investment workflows.

PMA is no longer confined to calculating and explaining returns. As investment managers modernize their operating models, PMA is becoming a core component of investment decision-making, data strategy, and enterprise-wide analytics. This report explores the trends driving that transformation and how the performance analyst's role is changing as automation and advanced technology reduce operational workloads and increase demand for insight.

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