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The following blog post is one in a series of Cutter 2024 Trends, Themes, and Predictions that provides insights into industry challenges and considerations for firms in 2024 and beyond.

A number of English words sound worse than they really are. You know, words like crudivore, mugwump, or polyglot. But if you dig into what these words actually mean, you might be surprised. They may mean something much different than what you initially had in mind.

Here’s another word you’ll hear in 2024 that might sound a bit crude, but really, it’s not ─ outsourcing! Outsourcing doesn’t mean what you think it means. The options now available to you in the market have changed considerably since outsourcing was first introduced to investment management. And your firm’s performance practice is one area where outsourcing will offer opportunities in 2024.

At one time, outsourcing was a broad, lift-and-shift arrangement, but today this has changed, with some services becoming more modular. For example, rather than outsourcing your entire performance practice, you might consider outsourcing components of performance measurement.

And since the lines between software and service are blurring, a provider once known for software might now also offer services alongside technology like data collection and calculation, integrity and tolerance checks, and data dissemination. These services would then help you augment your own staff and free up capacity to focus on either analytics or other strategic priorities related to your performance practice.

And let’s face it, plenty of areas within performance measurement require more attention today, and opportunities are now emerging with AI if you could just find the time and resources to explore them. For example, imagine if you could leverage AI to provide better insights for performance and attribution analysis. While this may not happen in 2024, firms with the capacity to think more strategically will at least begin to explore what’s possible.

More asset managers are increasing their allocation to alternatives and other complex assets, and asset owners have been trending toward insourcing asset management. These trends present a variety of challenges with staffing and the infrastructure needed to support new investments. And because these challenges place even greater strain on the operating models at many Cutter Research member firms, more of the firms that we speak with will begin to assess their options. We expect some firms will look at their options for performance measurement, including outsourcing.

Of course, outsourcing certainly comes with risk and some functions within your performance practice might not work for this type of arrangement. Attribution, for example, is one area where many Cutter member firms have firmly stated that outsourcing would not work. But plenty of other areas within performance measurement will benefit from outsourcing, and firms can mitigate some of the risks associated with outsourcing with proper due diligence and the right oversight model.

In 2024, some firms will rightly choose to invest in necessary improvements such as new performance measurement and attribution systems or upgrades, while others may not be as willing or able. Still other firms may instead see benefits in passing their technical debt to a service provider or partnering with a software provider that can also provide managed operational services. These providers bring agility, expertise, and scale — and the help that your firm might need to adapt to a rapidly changing industry.

To learn more about this topic, or speak with a research analyst or consultant, contact us at [email protected].

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