This report identifies the differences in attitudes between millennials and older generations as well as between millennial wealth brackets, and explores how affluent and wealthy millennials in the five key markets—the US, the UK, France, Germany, and Switzerland—digitally behave when managing their assets and what they expect from the digital offerings of their wealth managers and robo-advisor platforms. The report offers data-driven strategic and practical advice on how wealth managers can take advantage of the generational shift in clients by employing the right digital tools and channels.
The research is based on a panel survey conducted in the US, the UK, France, Germany, and Switzerland, addressing the digital needs and preferences of 1,000 affluent and high-net-worth individuals. The report identifies their preferred devices and communication channels and mobile app features for financial matters and analyzes the millennials’ awareness of and openness towards robo-advisors as well as the main features they expect.
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