2007
was a case of ‘back to the future’: the prevailing themes were
the hardy perennials of data management and derivatives. Firms of all types
and sizes continued to struggle with the difficulties of figuring out what
information to hold, how to hold it and how to make it accessible to all
parts of their investment lifecycles. The chronic absence of ‘killer
applications’ ones that can provide all the functionality
and control to support the myriad of asset classes and instrument types
now included in a manager’s portfolios - has left Chief Investment
Officers and their Operations and Technology counterparts scratching their
heads. Should we buy or build? Can we find a single application that serves
all our needs in each phase of the lifecycle? Is now the time to really get
to grips with the challenge of establishing an enterprise data solution?
How do we cope with securities that are each unique, portfolios that can
hold anything, and investment strategies that follow whatever rules the
portfolio managers want them to follow? These challenges have never really
been satisfactorily resolved and they become ever more critical as the
pace of investment strategy changes becomes even quicker.
As we enter 2008 we see a small number of core issues bubbling to the
top of mind for all executives who have responsibility
for ensuring that there is an appropriately built, risk-controlled operational
platform within their firm (and here’s a clue: that should be every executive
in the firm).
The
first of these issues is the relationship between IT and ‘the Business’:
there are signs that, finally, people are “getting it” – if
the different parts of the firm that usually work apart from each other
don’t start pulling together, IT performance and value delivery
will forever be sub-par. Inching closer to their business colleagues has
been every technology executive’s personal nirvana since the first
IBM PC showed up on a ‘business’ person’s desk; the
key difference emerging now is that the executives who control the company’s
purse strings have begun to recognise that IT is no longer simply a cost,
to be endured – or, at best, tolerated – but a source of value
and competitive advantage. As to why this should be happening now, we
see that the rise of the hedge fund is a big contributory factor: here
we have ‘business’ people who can program – often as
well as the programmers in the IT group – and who know the value
of IT because they truly understand what it can do.
One
of the clearest indicators that this Business/IT partnership transformation
is happening is our second core issue for 2008; the emergence of ‘enterprise
architecture’ as a vital cornerstone of Business-IT strategy. We
have begun to see a clear trend emerging: asset management firms taking
advantage of established technology, paradigms and operating frameworks
that other industries employ to improve efficiencies and become more flexible
to business change. Asset managers are establishing formal architecture
groups and are assessing organisational structures and workflows on a
firm-wide basis (and, where applicable, globally). One of the common features
of internal IT groups back in the early 2000s were the “programmer
wars” that fixated upon the advantages and disadvantages of DotNet
over J2EE and vice versa: now the focus is on understanding how to overcome
the challenges of successfully implementing SOA and message-centric architecture
paradigms.
The
third core issue we see is a heightened interest in the competitive landscape:
executives are asking many more questions about what their competition
are doing. We don’t see this as just curiosity, rather when we hear
the question, “How are other firms coping with changes in investment
strategy” we know it is because the executive is confronting the
reality that their existing operational platforms are not fit for future
purpose. Partly as a result of the improving Business/IT relationship,
and partly because of the rapidly growing complexity of the operating
environment due to the increase in use of OTC derivatives, firms are examining
their processes and systems and deciding that even if no one has every
problem licked, someone, somewhere, has the same challenge as they do – and
may be coping with it.
This interest in what the competition is up to brings us to the fourth,
and last, core issue we have identified as being at the top of the executive
agenda in 2008: the convergence of the ‘hedgies’ and the ‘trads’ – the
fight for the big, fat middle ground of asset management. We are seeing
hedge funds faced with the challenges of how to scale their platforms
to cope with increased volumes (of assets, clients, strategies, transactions). Hedge
funds are also learning how to handle increasing levels of operational
risk and regulatory demands, in order to provide more effective and reliable
functionality to their managers and traders. At the same time, traditional,
long-only managers are expanding their platforms to cope with a range
of asset classes, instrument types and investment strategies that hitherto
have been alien to them: they are having to create an operational platform,
on the fly, when they lack the first-hand expertise and experience with
which to do this.
So, everybody is facing up to a lot of change, a lot of uncertainty and
a lot of competition. Firms are moving forward to face these core issues
head on some more aggressively than others. 2008 will be a pivotal
year, setting the stage for efforts ahead.
Paul Stevens is Managing Director of Cutter Associates
Europe. He has extensive experience of leading transformation of systems
and operations in large, complex global organisations and has been based
in London, New York and San Francisco. |