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Technology
Developments in
the Separate Managed Account Industry
Technology developments in the fast growing Separately Managed
Account (SMA)/Wealth Management business will have a dramatic
effect on the efficiency, cost structure and product offerings of the
investment management industry. Success at choosing and deploying
technology from the fragmented and rapidly changing systems
providers will help determine which firms succeed or fail in the SMA
business.
The SMA industry is
the fastest growing sector
of the Investment Management Industry
The WRAP business
has spawned a whole new industry now referred
to as Separately Managed Accounts. The market, which is currently
$300 billion, is projected to grow to as high as $3 trillion over the
next five years. Mutual funds, insurance companies, banks, trust companies and regional investment managers are competing aggressively
for market share.
SMAs will transform
the Investment
Management Industry
Process and technology
innovation will rival the rapid technology
changes that occurred in the mutual fund industry during its explosive
growth in the 80s and 90s. Cost reduction, business process efficiency
and scalability will allow money managers to reduce account minimums and bring customized investment solutions to retail customers.
SMAs will threaten mutual funds as the primary investment vehicle for
individual investors.
Technology will drive
change in all areas of the
business and is evolving rapidly
The SMA technology
challenge is to execute and administer an investment program involving thousands of accounts with multiple partners
and complex activities. Vendors are pursuing a wide variety of strate
gies to play in the SMA market but are focused on portfolio modeling
and manufacturing, account administration and communications
among participants.
Modeling and manufacturing
Dozens of start-up software vendors are spending millions of dollars
in a race to build portfolio modeling and manufacturing technology
that will automate many of the functions currently performed by the
portfolio manager.
Vendor capabilities are progressing from portfolio cloning to much
more sophisticated processes that will support mass customization
complying with regulation 3a4. Systems will allow large-scale SMA
programs to deliver timely, customized client portfolios to individual
investors that optimize investment manager strategy and research
with client tax, risk and financial parameters.
Account administration
and communications among
market participants
Existing portfolio system vendors and custodians are racing to capture
market share by developing outsourcing and technology to support
and automate account administration. For example, sponsor platforms
are adopting automated workflow and imaging technology.
Automation will require
the industry to standardize data communication protocols and formats for the communication of account information
between Sponsors, Financial Consultants, Turnkey Asset
Management Programs, Overlay Managers and Custodians.
Consideration will be given to developing a centralized clearing vehicle
similar to the NSCC.
On September 10 at 11 am
(EST) Cutter will review its research and
insights regarding SMA technology via a webcast. To participate
please email beth@cutterassociates.com
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